'ONLINE BASED COMPANY ANALYSIS AND BENCHMARKING' assignment Essay

'ONLINE BASED COMPANY ANALYSIS AND BENCHMARKING' assignment - Essay Example It is for this reason that companies specialized in making bride dress; have resorted to the internet to market and hence sell their products. This report’s main focus is develop a benchmark for examining the best features and practices of bride’s dresses related information web pages so that they can be implemented in the existing company (1K Bride company). However, before developing the benchmark for the analysis, the report offers a detailed literature review on the importance of internet-and particularly online communication- to the companies that specialize on bride dresses. In relation to the predetermined set of analytical criteria, the evaluation of similar websites will be undertaken (Clegg 1997, pg71). Both the strengths and weakness of each and every website will be highlighted, thereby giving much needed direction towards how the website of ‘1K Bride Dresses’ can be improved from its current status to a much improved one. It is worth noting that: 1K Bride Dresses falls under fashion and design industry in Australia therefore much of the information gathered will be generalized with t he assumptions that it fits well with 1K bride Company. This incredible growth of the digital universe means that more than simply the fact that individuals will be facing information explosion on an unprecedented scale. This has implications for organizations concerning security, privacy, content management, intellectual property protection, data centre architecture, technology adoption and information management. According to the prediction made by IDC; while almost 70% of the digital universe will be created by individuals, fashion and design firms will be responsible for the security, privacy, compliance and reliability of at least 85% of the same digital universe (Chung 2003, p11). In fact, according to IDC, information and privacy protection has become a boardroom